A single large donation is genuinely valuable, and we are grateful for every one. But the same amount given monthly does something a lump sum cannot: it lets us make commitments.
Commitments need predictable income
Telling a family we will cover their child’s school fees for the year only works if we know the money will be there in month eight. Regular giving is what makes that promise safe to make.
A child pulled out of school over an unpaid fee often does not go back. Interrupted support can leave a household worse off than no support at all, because plans were made around it.
It also lowers our costs
Predictable income means less time spent fundraising and more spent in the field. It lets us buy rations in bulk ahead of price rises rather than at short notice.
If you are deciding between one large gift and twelve smaller ones, the twelve smaller ones are worth more to the families we work with.